The customers who stopped coming back

Most CRMs measure this with a field nobody fills in

The usual approach is a "last contacted" column that somebody is supposed to update after every call. In a one-person business that column is empty within a fortnight, and every report built on it is quietly wrong.

This app never had that column. It looks at the two things you do record because the work depends on them — sales and appointments — and takes the later of the two as the last time that customer was actually in front of you.

Choosing the number of days

Ninety days is the default because it fits most trades: a hairdresser expects someone back inside a month, a dentist inside six. Change it in Settings and every screen follows the new number immediately.

• 30 days — salons, barbers, anything with a monthly rhythm
• 60 to 90 days — repair shops, tutors, consultants
• 180 days — insurance, property, seasonal trades
• 365 days — anything with a yearly renewal

From the list to the message

The card on the home screen shows the count; opening it gives the names with the date each one was last in. From a name you can open the customer, see the full history, or draft the come-back message and send it from your own WhatsApp or SMS.

Nothing is sent for you and nobody is contacted in bulk. It is a list of people worth a message, not a campaign.

In a team workspace

Each member sees the lapsed customers inside their own portfolio, so the list is a working list rather than a leaderboard. The manager, who sees everything, gets the whole picture.